Black and white photo of a young person with shoulder-length, partly styled hair, wearing a dark shirt with a small insect logo on the chest, looking directly at the camera with a serious expression.

AI Visual Explorations

Creative direction and visual development through artificial intelligence. This portfolio showcases selected projects ranging from commercial concepts to experimental research, exploring how AI can expand contemporary visual culture and accelerate the creation of compelling imagery.

Zara — Cocoa Sunset

  • AI-generated visual exploration for a fragrance concept, creating premium social and editorial imagery that highlights materiality, atmosphere, and product storytelling.

Close-up of a dark brown coffee cup filled with black coffee, showing some bubbles on the surface.
A bottle of Coco Sunset perfume by Zara with a brown gradient color and a black cap, displayed against a light gray background.
A tray with a white mug filled with hot chocolate, a chocolate bar, and a bottle of cocoa Sunset perfume.
Close-up of crumpled aluminum foil with shiny surface and textured appearance.

D1 Milano — Super Thin

  • AI-generated campaign proposal for D1 Milano's Super Thin watch, focusing on precision, elegance, and contemporary luxury through product and lifestyle imagery.

A person with dark skin and braided hair, wearing a black sleeveless top, silver watch, and jewelry, with arms crossed and head bowed, against a white background.
A person with dark braided hair, wearing a black sleeveless top, silver jewelry, and a watch, sitting with arms crossed and looking down against a white background.
A close-up of a person's wrist wearing a silver watch with a green face, with the person's hand resting on their neck, and they are wearing a black garment. The person's skin is dark, and their face is partially visible, slightly turned.

Luther — Cream

  • Creative AI concept for a fruit-inspired body cream brand, combining minimalist beauty aesthetics, tactile product design, and contemporary visual storytelling.

Technical design plan for LUTHER brand, showing circular elements and partial text 'Luther' below the design.
Close-up of a red Luther-brand basketball with water droplets on its surface.
Close-up of a woman's face with dark hair, showing her eye, with her hand near her face holding a red spherical object labeled "Luther" with a small floral logo.
A red, round speaker device with water droplets and the word "Luther" written on it, being touched by a woman's hand with neatly manicured nails.
Close-up of a woman with short dark hair, holding a red spherical object labeled "Luther" with water droplets on its surface, against a plain white background.
Red spherical object labeled 'Luther' with a white band and a cluster of red berries, placed on a red and white berry-patterned surface.

experimental

  • Ongoing AI-driven visual research exploring aesthetics, symbolism, textures, and unexpected visual narratives through image generation.

Visuals — T-Shirts

  • AI-generated social campaign visuals featuring branded apparel integrated into realistic fashion imagery, exploring styling, identity, and digital production workflows.

A person with an unusual, bald, and pale face stands in a grassy field with leafless trees in the background, wearing a black long-sleeve shirt and pants, touching their neck with one hand.
A humanoid robot with insect-like wings, a black mask, and antennae, dressed in a peach T-shirt and black and yellow pants, is seated on a gray couch in a modern living room.
A person with pale skin and a shaved head lying in tall grass outdoors, wearing a black long-sleeve shirt and black pants, with one hand on their face and the other resting on the ground.
A person with iridescent, reflective skin sits on a beige sofa in a modern room, with legs crossed and one hand resting on the knee. They have a shaved head, light-colored eyes, and are dressed in a black long-sleeve shirt and pants, with bare feet.
Person in a humanoid robot costume with insect-like head and mechanical limbs, sitting on a black leather sofa in front of a concrete wall, touching their head.
A robot with a moth head, large eyes, and feather antennae sitting on a black leather couch against a concrete wall, wearing a black T-shirt and grey pants.

Archivis

  • Experimental studies translating 3D environments into photorealistic imagery through AI-assisted rendering, focusing on atmosphere, architecture, and material realism.

A minimalist modern indoor space with moss-covered rocks, a concrete bench, and a view of a forest with tall trees through a glass railing.
A modern indoor space with large glass windows overlooking a lush forest, featuring a pink Zen garden with moss-covered rocks and concentric sand patterns, a built-in corner sofa with throw pillows, and a ceiling-mounted light fixture.
A modern outdoor covered balcony with a concrete structure surrounded by a forest, featuring pink moss and rocks on the floor, a dining table with chairs, and a ceiling fan.

Malf.Visuals Board

  • Visuals Board is an ongoing project by Domenico Amalfitano (malf.visuals). The board evolves over time: new content is added regularly and the overall experience is continuously refined. It is intended as a visual reference environment. All content is authored and owned by Domenico Amalfitano. Any use, extraction, download, reproduction, or redistribution is prohibited. All rights reserved. If you are visiting, enjoy the stay.

A collage of various artistic, architectural, natural, and abstract images arranged in a grid.